Here at Hack the Hood, our first week introduced us to presentations known as modules. What these modules did for us was gave us a better understanding of the technology industry. One of the modules was the creation of your own brand. Personally that’s one of the toughest creations but the most fun. I mean you are creating yourself/ monitoring your life for business purposes. Since the surge of social media, being found by companies has become easier. If you look at the boss's perspective, would you really want to hire a man or women that is unprofessional and probably doing illegal things? No, you wouldn’t want to have controversy around you and your business. To me, this is a life changing thing. What if someone realizes that their drinking habit is getting in the way of them finding a well-paying job? That's what creating a brand does for you in my opinion. It could change a person's life for the better. Social media is so powerful, I can turn a nobody into a somebody. Be wise out there in the internet… there be rough waters out there.